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Quantifying the American Mind: George Gallup, and the Promise of Political Polling

New Books in Intellectual History

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Contrasting Political Characters and Election Predictions

This chapter contrasts the leadership styles of Franklin D. Roosevelt and Alf Landon during the 1936 presidential election, emphasizing Roosevelt's dynamic approach versus Landon's reserved personality. It also discusses the impact of polling and public sentiment, referencing the Literary Digest's inaccurate prediction of Landon's victory.

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