How to Launch a Brand New Product at T.R.E.

Sockney: T.R.E. is just one of those events that's just pretty epic and really can't miss that opportunity. We had a chance to show them what we were working on, but also to really illustrate exactly how the product works by having them do a live demo right there in the booth. Sockney: As a brand new brand that's never been the running event before, we don't get prime placement on the floor. So we had to really think creatively about how we're going to drive people to the booth.