3min chapter

How I Built This with Guy Raz cover image

Chobani: Hamdi Ulukaya

How I Built This with Guy Raz

CHAPTER

The Investment in Idaho Was the Right Thing

Humdi: I underestimated how complex that was going to be and are underestimated how crucial would that be on the health of the company if I was wrong. Humdi: We made changes after we hit the wall, right? And it became almost the problem with that is you do not know how to make separation with your people that you started with when the company grows. But to my bone, to myself, I knew the investment in Idaho was the right thing.

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