How to Retrench and Change the Trajectory of Your Business

First, we hear from Presh Dineshkumar (LAUNCH), who walks us through how to write a compelling blog post that will rank in search engines. You'll learn how to structure your blog post, and some SEO tips and tricks!  

After that, we have a talk from Ben Jennings (Embroker), who runs us through a startup strategy playbook for 2023. Specifically, you will learn about business transformations in the past two years, and how adjust your business for the new economy.   

Learn more at http://embroker.com/startups  

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How to Write a Blog Post that Ranks in Search Engines (SEO) - Presh Dineshkumar 

• 1:03 Where should you publish your blog?  
• 1:57 How to create a compelling blog post headline  
• 3:58 How to write a compelling introduction in your blog post  
• 5:17 SEO checklist -- things to include in your blog post  
• 7:11: Get started today with your first blog post! http://founder.university/seo-checklist   

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Startup Strategy in 2023 - Ben Jennings (Embroker)  

• 8:15 Business transformations in the past two years  
• 9:05 When to make changes in your company  
• 13:50 creating a step-by-step plan  
• 18:55 Building an organization that is aligned  
• 20:55 How to measure success