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How to Get Big and Stay Small at Starbucks
Scott Forrester: I stuck around for almost two years to help manage the transition from Seattle Coffee Company to Starbucks. And it was a fascinating experience, very eye-opening, in that we assumed that this big successful business would come over and everything would be buttoned down and polished. But what we found was all of the challenges and the imperfections and the dysfunction that we had in our small little company were just amplified on a bigger scale at Starbucks. We ended up deciding to leave Starbucks. So you guys move back to the US, back to Seattle in 2000. You've got your financially secure. What kind of business is really looking out? Scott Forrester says he's now