Types of Buyers: Who Should Buy Your Company? (EP.11)
Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses
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Different Types of Buyers and Factors to Consider When Selling
This chapter discusses the different types of buyers for a company and the factors to consider when deciding to sell. It explores the importance of brand identity, autonomy, and strategic advantages, as well as the assets that buyers may be interested in. The chapter also highlights the difference between selling to a strategic buyer versus a financial buyer and emphasizes the need for sellers to ask questions and seek clarity to ensure a good fit with the buyer.
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