E006: Marty Wholesome Goods, De-Risking Talent, Data & Testing, Gamers, Panzerism, Prime Day & More.
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How North Beam Manages Analytics and Ecommerce
Marty: I'm oddly over ecommerce, which is ironic because obviously our whole entire business is ecommerce. We ingest every single raw piece of data we can from Google Analytics and then stitch it all together. And so we build reports based on our needs and things that our CMO finds most crucial. Marty: There's probably 50 KPIs that he keeps track of that. He thinks are like some of the most important ones to monitor.
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