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Episode 31: Cold outreach - love or hate?

Decoding Sales

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The Importance of Follow Up Emails

There is a diminishing point of returns after like maybe the seven to eight email. You can't be single threaded on that. A lot of times salespeople just want the meeting, right? But there's other things of value, right? There's like this piece of content I thought you'd be interested in or we're hosting a virtual networking event or a physical networking event. So I think if you're creative with the approaches, right, and creative with what you're offering then it becomes interesting,.

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