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Radar - by nexxworks: Agentic AI, China's Super Apps & The End of Average

Radar - by nexxworks

CHAPTER

Unleashing Creativity in Marketing

This chapter explores the key insights from UBA Trends Day in Belgium, emphasizing the need for marketers to focus on remarkable products and meaningful connections instead of mediocrity. It discusses the role of storytelling and creativity in effective marketing, contrasting traditional tactics with innovative approaches that resonate with consumers.

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