The Importance of Value in Marketing

It's almost like how do we value ourselves in a sense? It's how does Nick, what is what are the stores that Nick shops at? What are the products that Nick engages with? Does he engage with the products that are the premium products? Does he define? Does he get value somewhere else and make his own decisions? And I mean, on a consumer level. We're probably not going to get into this, but it's just like when you talk about marketing, I feel like there's more crossover in the CIA handbook and marketing than many people will believe. Marketing is all about being able to get into the mind and the head, the brain space of your target audience