The US tried to score an advantage with its beef products. It wanted US raised beef to command a premium, just like a bar of Swiss chocolate. Mexico and Canada felt that with the product of USA label, America was trying to score a marketing advantage over them. The WTO actually ruled in their favor. All we ask is for the meat to be repackaged or processed in the US.
In today’s episode for 14th March 2023, we tell you how the Toblerone chocolate lost its Swissness.