Evolving Success Metrics in SaaS

In this episode, join Osman Koc, CEO at UserGuiding in an exclusive chat hosted by Product School's Founder & CEO. Osman highlights the significance of product adoption beyond onboarding, aiming to own critical product metrics like conversion rates and retention rates, and envisions User Guiding as the ultimate product adoption platform for B2B SaaS companies.

- Osman Koc, CEO of User Guiding, discusses their product adoption platform, which helps companies improve metrics like conversion and retention rates.

- User Guiding works with nearly 1,000 companies from 80 countries, providing solutions to common onboarding challenges.

- Osman shares insights into his background, including studying Business Administration in Turkey and working as an investment analyst before starting User Guiding.

- He discusses the evolution of their business from a service company to focusing on building User Guiding, emphasizing the importance of understanding entrepreneurship fundamentals.

ABOUT THE SPEAKER:

Osman, the Co-Founder & CEO of UserGuiding, is a dynamic force in the world of tech entrepreneurship. At UserGuiding, his leadership has been instrumental in revolutionizing product adoption rates through the development of interactive user onboarding flows that require no coding.