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Navigating Dreams and Disillusionment in Pharma
This chapter explores a personal journey of ambition in the pharmaceutical industry, detailing the author's initial excitement as a drug representative and the subsequent disillusionment faced when confronting ethical dilemmas. It examines the shifting healthcare landscape of the 1980s and 1990s, revealing how the role of pharmaceutical sales reps transformed interactions with physicians. The narrative reflects on the challenges of keeping medical knowledge current, the marketing tactics employed by companies, and the compromise of patient care due to corporate pressures.