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Why you should reconsider BANT with Shruti Kapoor
Outbound Squad
The Win Rate Increases When You Get a Budget Objection
I tend to welcome budget objections. Because now we're having a serious convert this person seriously considering, you know this. And then I think that he is getting the prospect to want to work with you to put to build a business case or to want to involve other people. Even when it's brought up in a negative context, the win rate still increases because people are talking about it. It's a little bit like, you know, when you go window shopping versus when you actually go shopping.
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