Positive Reward, Negative Reward and Punishment

The idea was, hey, Ted, you need to start recording your calls with your potential clients. And if you don't do that, you're going to have to burn a hundred dollars. That really bothers me. I recorded every single call with a potential client. There's no way I was going to burn a 100 bucks. So that gives you an example and a few stories to understand positive reinforcement, negative reinforcement and punishment.