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Nike
Acquired
The Origins of Nike Plus
In 2006, Nike launched the Nike plus iPod. This was the first corporate use of plus in a product name. It also completely changed their acquisition strategy because up until then they had been acquiring brands like Converse. And to give you a stat on how impressive that is across the four mobile apps that Nike operates today, they have 500 million users a quarter who are now using Nike digital apps.
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