Intro

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At the beginning of this year, I attended Alex and Leila Hormozi's Scaling Workshop. In this video, I'm diving into my main lessons and realizations from the event, as well as what this means for my company in the upcoming year. If you're looking to scale, evaluate your company, or improve your business no matter where you find yourself - take these insights and apply them for yourself.

(00:37)  Lesson 1
The Fastest Moving Entrepreneurs Are Obsessive Resource Allocators

(04:09)  Lesson 2
$3m To $10m EBITDA Is Where The Majority Of The Value In A Business Is Created

(07:00)  Lesson 3
LTV:CAC Are Two Metrics You Must Have Staring At You

(10:04)  Lesson 4
You Need A Single Dashboard With The Most Important Metrics In The Business

(12:03)  Lesson 5
Leveling Up In Business Is Transitioning To Selling To People To Selling To Employees

(14:10)  Lesson 6
Brand Is The Best Way To Improve LTV And Reduce CAC At The Same Time

(16:02)  Lesson 7
Every Single Thing In Your Business Is Trainable, You Just Lack The Skill Of Training

(18:54)  Lesson 8
The People Doing It At The Highest Level Have An Obsessive, Intentional Standard

(20:04)  Lesson 9
Past $3-5m In Revenue, Anything "New" Starts With "Who" Not "How"

(23:33)  Lesson 10
Excellence Is A Remarkably High Number Of Extremely Small Details Done Well

(26:23)  Lesson 11
Any Change You Make In A Business You Should Expect A 20% "Decrease" In Performance To Start

(28:07)  Lesson 12
The Ultimate Size Of The Business Is The Sum Of The Intelligence Of It's People

🔗 Other videos I think you'll enjoy:

Everything I Learned In 2024 Condensed Into 2.5 Hours: https://youtu.be/FFqg1UlrSg4

The Goal-Achieving Hack I Wish I Knew Earlier: https://youtu.be/tHuJYsBZzcc

How To Generate 100+ VIRAL Content Ideas In 15 Minutes: https://youtu.be/HwQ_TpKW1uk

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