EP4 – What you need to know from LUMA’s Digital Media Summit, AI is everywhere in marketing, supply constrained platforms race for 1st party data to build an ads business
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The Future of Ads
All of these platforms Essentially re-intrench themselves as the go-to's or brands and brands are gonna have to optimize that strategy for meta specifically for Google's models specifically for Amazon's model specifically. And then what happens is meta Google and Amazon are the three biggest channels that that advertisers are forced to to spend money on. So if you don't have enough of your own inventory it's really really hard to do the thing that's sort of magic about ads which is you're selling digital hair and the margins are awesome.
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