How to Reverse a Pattern of Assertiveness

The ease with which instances of assertiveness come to the subject's mind changes during a task. The first few instances are easy, but retrieval soon becomes much harder. People believe that they use their bicycles less often after recalling many, rather than few instances. Are less confident in a choice when they are asked to produce more arguments to support it. Is less impressed by a car after listing many of its advantages. A professor at u c l a found an ingenious way to exploit the availability bi us.