Are You Still Seeing Volatility?

We talked about it on the last episode, but like, people really waren't buying collegeand they we're buying white clothsa beera. The big thing that i'm trying to focus on is seeing how we can improve our a o, v om and conversionr because as we scale, we're definitely going to see the increas in cost. I think there's kind of a given take play here, because lots of things that increase conversion rate will typically decrease a o v. If you have an offer, you do something like 20 % off, it's going to bring down your a o v and bring up your conversion rate. Some of the best offers that we saw were

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