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4min chapter
Are You a Simplifier or a Complexifier? (The Power of a Great 2x2)
Marketing Against The Grain
One Two Punch Interview Question, You're Ready for This?
Two by two is an art formed to bein able to construct a very complex point, so simple that the entire people reading that bambo and looking at your different options understand it. As you grow in scale, things automatically become more complex on their own, yes? The only way to manage it is to have of people, of simplifiers that are not complexifiers, right? Because we get so many questions about people, teams hiring. If you are asking somebody to come in and solve a big, hairy problem for your organization, the vast majority of time they need to be a simplifier. And if you're talking, whether it ben a job interview or initial strategy call, anything
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