How to Extract Yourself f rom Running an Agency with Brad Smith
The Agency Profit Podcast
Is Subject Matter Expertise Necessary?
It was eye opening to understand how much less is usually required then you think it is. The more sophisticated the client and the bigger the budget, typically the more subject matter expertise or technical nohow is required in that sales process. Usually enterprise companies re goig to have multiple by multi people involved on the same call. It's very difficult to field those questions and answer them both unless you've done it a lot.
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