RV E14 - LEAKED: Revenue Forecasting and Planning | Refine Labs Invite-Only Event
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How to Define Marketing
It depends on how you define marketing. It depends whether your marketers are capable and know how to do things that are going to work better than fucking around with email sequences for the SDR team. Some companies have marketing own a quote unquote demand gen target or a short term goal like pipeline. And at the same time they own upstream product management, not often in SaaS companies, but other and other things or upstream product marketing.
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