Is There a Subscription Fatigue in the US?

We don't want to play the game of free trials, or like game efying the experience to get you to become a member. We're not quite there yet, but so far, it's looking pretty promising. It becomes a little bit of a more complicated customer play on a business model because instead of just selling a single hero product, which is the membership, you need to sell 500 to a thousand products and then have the right and deliver the custom experience to convince them to join.