All It Takes Is A Goal cover image

ATG 10: Memory Hack: Learn the two tricks elite athletes use to accomplish big goals.

All It Takes Is A Goal

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Taking a Snapshot of an Experience

Conoman: Our memory takes two snapshots, the worst pain and the conclusion. He says we confuse experience with the memory of it is a compelling cognitive illusion. If the last memory you have of an event is painful or awkward, you're less likely to want to do it again. In one study, an otherwise beautiful piece of music ended with a shockingly bad needlescratch.

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