Ads, ROAS, and a Lean Team

Maria shares ad spend (~$300k/month), 2.5 ROAS, and her small operations team structure.

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Episode notes

Traffic can solve any problem in your business. In this episode, I sit down with Maria Wendt, the founder of an 8-figure low-ticket education business with nearly 100,000 students. We talk about how you can leverage traffic, focus on one powerful offer, and scale without burning out. She shares her journey as a single mama, why she pivoted from high-ticket to low-ticket after having her daughter (and later divorce), how traffic and eyeballs became the foundation of her business, and how she scaled to $7–8.5M a year with $200 and under courses, all while running a very lean team and spending the majority of her time with her toddler. Get ready to work smarter, build sustainable income, and finally feel in control of your time and money.

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HIGHLIGHTS

00:00 Why traffic and eyeballs solve every business problem.

04:00 How to calculate your daily traffic goal for consistent sales.

07:10 How do you build an 8-figure business with only low-ticket offers?

08:45 The pricing “dead zones” that kill online sales.

14:00 Why did you pivot to low-ticket after becoming a single mama?

18:00 The secret behind Maria’s 6%–25% conversion rates.

22:00 Why copy makes or breaks low-ticket success.

25:00 How $27 offers turn into $400 carts.

30:00 How to know what product your audience will actually buy.

34:00 How beginners monetize what they already know.

43:00 The exact daily posting formula that doubled Maria’s following.