Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Get Sh*t Done: 4 Steps To Kill Distractions (With Nir Eyal)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Variable Reward Mechanism

B.F. Skinner found that the rate of response, the number of times a pigeon would PECAT increased when reward was given on some kind of variable schedule of reinforcement. The investment phase is where the user puts something into the product in anticipation of some kind of future reward. This can be in the form of data, content, followers, reputation, skill acquisition or any other thing to make it better and better with use.

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