
Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
Unpacking the Digital Shelf
00:00
How Brand Manufacturers Can Improve Their Probability of Success
EBITDA is earnings before interest, taxes depreciation, and amortization. We want to be thinking about our assortment from a price pack architecture perspective that works for the models we're selling on. An individual item might not be as viable due to the rising cost of shipping, but a three-pack might not be too much for them to buy. And especially it's thinking about ecom packaging and price pack architecture may not be designed for e-commerce, especially shipped to home.
Transcript
Play full episode