The Search for and Then

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Kurt: What are we looking for with all of these interviews? When people are crying and telling us about their divorce sisters, what's that mean? Kurt: There's an article I've referenced 179 times, according to Google, called Pixar's 22 Rules for Storytelling. Rule number three goes quote, once upon a time there was a blank. This is what you're looking for out of your interviews. It keeps you from trying to serve too many customers or getting pneumonia.

Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.

We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear.