Marketing Source Ops Versus Sales Source

When your m c l lead scoring model isn't working, what do you do? Go and buy a b m technology. Do like that's what everyone does, even though all you're doing is creating a different m c l score. What you want to look at is how is the buyer entering our pipe line through major sources that we call pipe line sources that capture demand. The amount of people that come to your web side and say, hey, i want to buy your stuff now should go through the roof. That would be my recommendation, would be a score on what we call web sit hero pipe line. How much pipe line have you generated through your web sigt that gets to