Why everything we’ve been taught about quitting is wrong — Annie Duke
In Depth
Are There Strategies to Keep Your Identity Small in the Context of Building a Company?
The longer someone builds a thing, oftentimes the more tightly their identity is bound with it. The stakes of quitting versus pivoting go up when you're working on something for six months and shutting it down after nine years. So I think an important strategy to think about is how can we reduce the sort of cognitive debris that we're bringing into that decision about when to abandon something?
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