Cristina Cordova (ex Head of Platform & Partnerships at Notion)
Execs
Are You Owning Your Customer Data?
A big one is around data and customer ownership. I think a lot of people don't really think about that up front. Likek, maybe you're goingto get customers through this partner, but that partner isn't going to allow you to email those customers or use their email ddresses. You don't really have any opportunity maybe expand on your relationship with this customer if you don't own contact information or certain customer data. A, i think itis particularly critical for a lot of start ups. And n i think it's an easy one to miss until the lawyers come in and are like, own, this is allof our data.
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