14min chapter

Lenny's Podcast: Product | Growth | Career cover image

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Navigating AI in Content Creation

This chapter explores the nuanced role of AI in enhancing content creation rather than producing it entirely. It discusses the implications of low-quality AI-generated content on SEO and the importance of strategic branding in the digital landscape. The conversation contrasts programmatic and editorial SEO approaches, underscoring the necessity for relevant data and genuine user needs in successful content strategies.

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