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Quantifying the American Mind: George Gallup, and the Promise of Political Polling

New Books in Intellectual History

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Polling Pioneers: The Legacy of George Gallup

This chapter examines George Gallup's influential role in the development of opinion polling and its significance in democracy. It also reflects on polling's historical inaccuracies, particularly in the context of pivotal U.S. presidential elections, including the surprising outcomes of 1948 and 2016.

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