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How To Never Lose A Negotiation With Chris Voss

Erika Taught Me

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What's Your Return on Investment?

If someone negotiates with you, what three words do you want them to walk away from the negotiation describing you as? They're probably reasonable. If you didn't beat them up, your demeanor was pleasant. And then also, that's going to be a characterization of the stuff that you wanted. So I don't worry about monetary satisfaction or loss. I worry about the implementation issues and reputational issues. dollars are cheap investments for long term growth.

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