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Revolutionizing Restaurant Reservations
This chapter delves into the evolution of a restaurant reservation system that enables direct bookings through restaurant websites, eliminating per-cover fees and establishing a flat monthly rate. It discusses key partnerships, including a transformative collaboration with Airbnb, and how customer relationship management systems enhance restaurant operations. The chapter highlights the strategic acquisition by American Express and the subsequent launch of Blackbird Labs, an innovative loyalty program aimed at redefining customer engagement in the restaurant industry.