Here's What It Takes to Make a Great Company
Odd Lots
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Craftsmanship vs. Competition: The Hermes Legacy
This chapter explores a critical era in Hermes' history when the brand chose to prioritize handcrafted quality over mass production amid rising competition from luxury brands like Gucci. It emphasizes the significance of unique corporate identity and long-term sustainable growth over rapid gains, contrasting Hermes' commitment to craftsmanship with Microsoft's innovative strategies. Additionally, the chapter reflects on the evolving dynamics of tech companies, market trends, and the vital lessons from both successes and failures in maintaining corporate integrity.
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