Is There a Trade-Off Between ROI and Profit?

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I like the idea of starting stuff and taking the vision initially. And then when it comes to the day-to-day stuff, I would much rather someone else deal with that. There's days where I want to get in the nitty gritty and I just can't. That's part of the trade-off. Do you worry about money these days? No. But what I'm aspiring for is just I want the brain space back to think about other things. So yeah, I think that's easier if I don't want a ton.

Many of us dream about turning our passion or hobby into the thing we do everyday, but very few of us actually do it. In this episode I talk to World Barista Champion and co-founder of Square Mile Coffee Roasters James Hoffmann about how he had the confidence to make a career out of coffee. Expect to hear how he built a bricks and mortar business from scratch, his regrets about hustling and burnout, and how he’s amassed a YouTube following of 1.23M subscribers.

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