Intro

Addressing human factors in product and system design goes beyond basic functionality and convenience. Nancy Cooke, Professor of Human Systems Engineering at Arizona State University, explains how anticipating human behavior and motivation, as well as AI abilities and limitations, should be at the core of decision making behind city planning, product engineering, and the creation of effective models for education and law enforcement. Hosted by Jeff Kavanaugh, VP and Head of the Infosys Knowledge Institute.