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6min chapter
Yes Theory: The Business of Saying "No" with Thomas Brag and Ammar Kandil
The Colin and Samir Show
Hiding the Vegetables
"Hiding the vegetables" is one of Hundredcent's core principles for how it tells stories. The idea that wholesome, intentional and an kind of important premise in a story is a little bit hidden. "If you're only distributing vegetables, i think you you can build an audience, but they're going to, by default, be a lot smaller," says 20/20 co-creator Idon' ri.
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