#407: How to Design Transformative Customer Experiences Using Business Storytelling
Business of Story
00:00
How to Transform Your Customer's Life
Apple has been in the transformation business from day one, right? And I think it goes beyond identity though, which is just an idea of ourselves to actual lived impact. When we talk to young people, especially they, they are not thinking about money as something transactional. Most of the young people I talk to are talking about money for the sake of empowering them and making their lives better.
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