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Disruptive Innovation in the Era of Big Tech

HBR On Strategy

CHAPTER

The Evolution of Innovation Theories

This chapter traces the transformation in the understanding of innovation pre-Clay's disruptive innovation concept, challenging the notion that innovation had to come from R&D labs and be a top market product. It explores Clay's insights on business model innovation over product-centric views, delving into the dynamics of startups disrupting established companies and why incumbents struggle to respond to disruptive innovations.

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