2min chapter

On Brand with ALF & Rory Sutherland cover image

Beelivery: Rory explores the phenomenon of the grocery home delivery service

On Brand with ALF & Rory Sutherland

CHAPTER

Dark Store Business Moder

If you have a dark store, it's only really feasible if you have a very high market share and a very high frequency of perose. Whereas in your case, you can actually operate in an area with relatively lower demand,. probably with a monopoly over deliver to more remote areas. The other thing which is worth noting is you are actually supporting local shops - whereas many of these other alternatives are further contributing to the death of the high street.

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