How I Built This with Guy Raz cover image

Advice Line with Maureen Kelly of Tarte Cosmetics

How I Built This with Guy Raz

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Building a Standout Hair Care Brand

This chapter explores how to identify unique selling points in the hair care industry and the importance of visual representations to demonstrate product effectiveness. It offers strategic advice on enhancing brand presence online, engaging customers with interactive tools, and employing innovative marketing strategies to reach health-conscious consumers.

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