How to write more like yourself - Amy Elliott, Lightbulb Media
Marketing Meetup Podcast
How to Structure Your Copy Without Sticking Your Soul in a Template
"As long as you give something relevant to the hook, they won't feel like their time has been wasted," says Joe. "Add lots of white space where you can, just so it's easier to read." Lists are also a great way to display information in a way that isn't as scary as a paragraph.
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