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Episode 611: 15 Principles of Online Marketing You MUST Master If You Want to Sell (PART ONE)

The Mind Your Business Podcast

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How to Demonstrate Social Proof

Social proof is not just testimonials or case studies, it's in every way at every place. How are we leveraging the power of the group and the community that you already have to convey? And that happens in so many ways that you can. I think for many, many human beings subconsciously or consciously, we're trying to avoid risk because safety is so important... Social proof mitigates risk and creates belonging.

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