095 - The Backfire Effect - Part Three
You Are Not So Smart
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The Debunking Handbook
A few years ago, social scientists Steven Lewandowski and his colleague John Cook wrote the debunking handbook. The idea is that if you just dump a bunch of facts at the feet of people who have misconceptions or have faulty information, these facts will just sort of break a wrongness spell. If only you gave them more information than they would see the light; bingo, everybody is happy. But before you reach it, challenges often backfire: Once information has become interwoven with someone's personal identity, their worldview can be decimated.
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