The Importance of Understanding Your Customer's Budget Cycle

I think CRM systems are fantastic because we need them in order to keep ourselves in line and track things. But they can't be the golden kind of goose egg, right? Because then there's more to it. I see a lot of sales leaders managing through the CRM instead of talking to the rep. Exactly. So even regardless of what numbers your rep gives you, you have to have some sort of buffer. And that's how you're going to help your team as well too, or any sales rep out there.

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