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009: Using Pitch Provocations to poke the market - Part 3

Trigger Strategy is now Tentacles

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Navigating Failure and Innovation in Fashion

This chapter delves into the differing views on failure between venture capitalists and startups, highlighting how VCs see failure as a norm while startups face a tougher battle. It also examines the intricacies of sustainable marketing in the fashion industry and the innovative approaches in luxury fashion, stressing the need for deeper values behind visual appeal.

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