12min chapter

Under the Influence with Jo Piazza cover image

Prime Domination: Amazon's Holiday Shopping Conquest with Dana Mattioli

Under the Influence with Jo Piazza

CHAPTER

The Amazon Effect: Impact on Retail and Authorship

This chapter explores the significant influence of Amazon's business practices on the publishing industry and local retail establishments. It highlights the struggles of independent bookstores and authors in an Amazon-dominated market, revealing how many businesses are barely surviving. Through personal stories and economic analysis, the discussion uncovers the broader implications of corporate dominance on community-based commerce.

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